Own your brand
Your clients, pricing, schedule and identity stay yours.
Private luxury suites / Brooklyn
A constellation of artists.
Each a brand of their own.
NOVAE is a collection of private luxury suites in Brooklyn for hair artists at the top of their craft. Your name is on the work. Your brand stays yours.
Going independent no longer means giving up the salon experience — or the opportunity to grow alongside artists and clients in the community around you.
OWN YOUR BRAND. KEEP YOUR CLIENTS. SHARE THE EXPERIENCE.
01 / Independence, elevated
Independent.
Not on your own.
Traditional salons offer support, but often under someone else’s brand. Private suites offer freedom, but can leave hair artists doing everything themselves.
NOVAE is designed to keep the best of both: independent ownership, a premium salon experience, thoughtful support and a curated community of artists.
Keep the experience
Assistant support, laundry, hospitality and a polished environment.
Grow your book
Local activations and promotional events designed to help artists get discovered.
Work thoughtfully
Dedicated treatment rooms planned to isolate chemical services from shared salon areas.
02 / Built for growth
Your chair shouldn’t be the only place
your business grows.
NOVAE is being built to help independent artists grow visibility beyond their existing client list.
We plan to create opportunities for artists to meet and be discovered by people in the surrounding community through promotional events, local partnerships and salon experiences that bring new people through the door.
Education events, visiting educators and community programming will give artists a reason to learn together — and give the neighborhood a reason to know NOVAE.
BUILD YOUR BRAND. GROW YOUR BOOK.
03 / The model
Flexible space.
Serious support.
NOVAE is designed around how independent artists actually work — whether you want a regular home base or a flexible place to see clients.
Private suites
Premium rooms designed for artists who want privacy, ownership and a client experience that feels fully their own.
Open chairs
A lower-commitment way to work within the NOVAE community while keeping your own book and brand.
Assistant, laundry + cleaning
Planned support for shampoos, laundry and the work that pulls you away from the chair.
Treatment rooms
Dedicated enclosed rooms for keratin and chemical services, to better protect the health and luxury experience for the hair artists and their clients.
NOVAE is in development. Final suite details, services, hours and pricing will be confirmed as plans take shape.
04 / A curated community
Artists who shine
brighter together.
NOVAE is not intended to be a row of anonymous rooms. The goal is a considered community of independent professionals who respect the craft, the client experience and one another.
EducationClasses, visiting educators and conversations about technique, business and independence.
PromotionEvents and neighborhood activations that create opportunities for artists to meet potential new clients.
ConnectionA shared environment where artists can exchange ideas, referrals and perspective without giving up their own brands.
05 / Founding artist list
Be there
at the beginning.
Apply to join the NOVAE artist list and receive opening updates, founding-artist packages, private previews, education programming and first access to suite availability.
We’re building interest before opening so we can shape NOVAE around the artists it is meant to serve.
06 / A few things to know
Still taking shape.
Intentionally.
Is NOVAE open yet?+
Not yet. NOVAE is in development in Brooklyn, and this site is the place to follow progress and hear about founding-artist opportunities.
Is this a commission salon?+
No. NOVAE is being designed for independent artists who keep ownership of their clients, pricing, schedule and brand.
How will NOVAE help artists grow their client lists?+
We plan to host promotional events, neighborhood activations, education and other community programming that creates opportunities for artists to meet and be discovered by local clients.
How is NOVAE helping the community?+
NOVAE is designed to be part of the neighborhood, not simply located in it. We plan to host promotional events, education and local activations that introduce residents to independent artists working nearby—helping artists grow their books while giving clients access to great hair closer to home.
Will there be different ways to work at NOVAE?+
Yes. The current plan includes private suites and open chairs, with flexible booking options. Final details will be shared as the project develops.